It seems like Bleach will be getting 3 popularity polls (Zanpaktou, Battles and Characters) all at once.
As well a fanbook, of sorts, has been announced. This is all part of the new 13th anniversary "13th blades" project going on for Bleach.
Heh...isn't its 13th anniversary on August last year? It started serializing on August 2001 IIRC. And indeed it already had a Character Popularity Poll last year done through Internet. Makes me remember Reborn!. That manga has Poll like every year LOL